Pou Chen Group began to operate brand licensee business in 1992, and then gradually expanded into sporting goods retail business with its accumulated experience.
For retail business, after years of exploration and expansion, the Group has always been flexible in using different store formats and diversified channels, and is dedicated to working closely with leading international brands to provide quality products and seamless shopping experience.
Apart from retail business, the Group also operates brand licensee business, which the Group is given exclusive rights to design, develop, manufacture and market the brand products at designated locations for specified periods of time.
Being the leading sportswear retailer in the Greater China region, Pou Chen Group will continue to strengthen its position by extending retail network as well as improving operating efficiency, and further develop the retail chain of "YYSports".