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In 1992, the Group began with brand licensee business for distributing Converse products in China and later expanded into sportswear retail business. In order to achieve operational focus, the Group decided to spin off and separate listing of its retail business and brand licensee business under Pou Sheng International (Holdings) Ltd. (“Pou Sheng”, http://www.pousheng.com) in June 2008. For retail business, after years of exploration and expansion, the Group’s move into this segment has borne fruit. Pou Sheng, along with its regional joint ventures, has a presence in most of the major cities in China. The extensive retail network also covers Hong Kong and Taiwan. Pou Sheng’s brand portfolio includes leading sportswear brands, such as Nike, adidas, Li-Ning, Kappa, Reebok, Puma, Converse, Hush Puppies, Nautica, Wolverine and Umbro, offering customers a wide range of outfits for their workouts as well as fashion with rich sporty touch. Apart from retail business, Pou Sheng also operates a brand licensee business to act as the exclusive brand licensee for Hush Puppies, Wolverine and Converse, which Pou Sheng is given flexibility in pricing of products, supply chain management, product design, marketing and development and promotion. Being the leading sportswear retailer in the Greater China region, Pou Sheng will continue to strengthen its position by extending retail network as well as improving operating efficiency, and further develop the retail chain of “YY Sports”.
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